Advertising is expensive. Anybody can purchase ad space and tout themselves as the next big thing. However, it is the third-party endorsement that comes from a strategically-placed article about your business that stays on the minds of your potential customers. In our continuing effort to ensure your business succeeds online and off, we have added public relations capabilities to our existing suite of marketing offerings. |
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| Coremega Public Relations Bronze Package |
The basic tool of any PR campaign is a good, solid media list. Because Coremega has access to the industry's most comprehensive media database, we are able to assemble an extensive list of press contacts from over five million mainstream and trade publications.
First, our PR director will dissect the core competencies of your business and analyze different aspects that may be of interest to a variety of journalists at the local, national and trade levels. Once the various angles have been identified, the media contact list will be built around them. At the end, you will have a spreadsheet containing the contact information of at least 100 editors and reporters and their respective publications that you will be able to contact to generate their interest in your business and hopefully have them write about you.
| Coremega Public Relations Gold Package |
If you are looking to put a bit more muscle behind getting your business written up in the press, our PR director will create the aforementioned media list as well as work with you on identifying one particular angle or story about your business that may be of particular interest to the media. Once this story has been identified, our PR director will draft a press release, pitch letter (or both), contact the media on your behalf and pitch them the story you want to get across, whether it's a new product launch, a human interest story or simply a new hire announcement. You can be assured that your story will be pitched by a public relations professional. If there is interest in your story from the press, Coremega will arrange the interview between you and the journalist and offer some quick tips on how to be the most effective in the interview. One new story idea and outreach program will be generated each month.
| Coremega Public Relations Titanium Package |
This is the package for the company looking for PR agency-level attention and expertise without paying large agency fees. First we will conduct an informal media audit to determine the level of media coverage you have received in relation to your nearest competitors. An analysis will follow, outlining where your company needs to improve its level of coverage.
Following the media audit, our PR director will create your targeted media list based upon the different audiences you wish to reach. Once the list is completed, we will conduct what we call a "discovery meeting," where together we will mine for multiple story ideas that we can pitch to the press on your behalf. Each day we will monitor for editorial opportunities and pitch your company for inclusion when appropriate. For company announcements, we will draft up to five press releases per month and make sure they are sent to the appropriate media outlets. If there is interest in your story from the press, Coremega will arrange the interview between you and the journalist and offer some quick tips on how to be the most effective in the interview. This type of PR counsel will be made available to you whenever necessary. |
